Dead or Alive Technology

Privacy Policy

Last Updated: 26 July 2025

Dead or Alive Technology Limited (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website www.deadoralivetechnology.com and our services. Please read this policy carefully to understand your rights and how we manage your data.

By using our website or engaging our services, you accept the terms outlined in this policy.

1. Data Controller

Dead or Alive Technology Limited is the data controller responsible for your personal data. Our contact details are:

Dead or Alive Technology Limited
6 Stewarton Street
Wishaw, North Lanarkshire, ML2 8AN
Email: info@deadoralivetechnology.com
Phone: 01698 909 099

If you have questions or concerns about your personal data or this policy, please contact us using the details above.

2. Information We Collect

We collect personal data you provide directly to us and data collected automatically when you use our website or services. This includes:

a) Personal Identification Data

Full name
Email address
Telephone number
Postal address

b) Device Information

Device make, model, serial number
Details about the device condition and reported issues
Repair history and diagnostics data

c) Payment Information

Payment method details (card details processed securely via Revolut Business)
Transaction records and invoices

d) Website and Usage Data

IP address
Browser type and version
Pages visited and time spent on pages
Date and time of visits
Cookies and tracking technologies as outlined in our Cookie Policy

e) Communication Data

Emails, phone calls, and live chat communications with our staff
Customer feedback and surveys

We collect only the information necessary to provide efficient and secure service.

3. How We Use Your Data

Your personal data is used for the following purposes:

To provide and manage our repair and IT services efficiently
To communicate repair progress, quotations, and customer support
To process payments and issue invoices securely
To comply with legal and regulatory obligations such as tax and accounting requirements
To improve our services and customer experience through analytics and feedback
To send marketing communications and promotions, but only if you have consented to receive these
To maintain security and prevent fraud

We do not use your data for purposes unrelated to our service delivery without your explicit consent.

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

Contractual Necessity: To fulfil our contract with you, including repairs and service delivery
Consent: For sending marketing communications and newsletters
Legal Obligation: To comply with tax, financial, and regulatory laws
Legitimate Interests: To operate our business, maintain security, improve our services, and prevent fraud, balanced with your rights

You have the right to withdraw consent for marketing communications at any time.

5. Data Sharing and Disclosure

We may share your personal data with trusted third parties in the following situations:

Service Providers:
- Payment processors (Revolut Business)
- Repair management platforms (MyGadgetRepairs)
- Courier and logistics companies for device collection and delivery
- IT and software providers supporting our website and operations
Legal and Regulatory Authorities: When required by law or court order
Business Partners: Only with your consent, e.g., for promotions or bundled services

We ensure all third parties comply with data protection laws and have appropriate safeguards in place.

We do not sell or rent your personal data to any third parties.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Typical retention periods include:

Repair and service records: Up to 7 years for accounting and warranty purposes
Marketing data: Until you unsubscribe or withdraw consent
Website analytics data: Aggregated and anonymised over time

When data is no longer required, we securely delete or anonymise it.

7. Your Rights

Under UK GDPR, you have several rights regarding your personal data:

Access: Request a copy of the personal data we hold about you
Correction: Request correction of inaccurate or incomplete data
Erasure: Request deletion of your data, subject to legal and contractual limitations
Restriction: Request that we limit processing of your data in certain circumstances
Objection: Object to processing, including for direct marketing purposes
Data Portability: Request transfer of your data to another controller in a structured format
Withdraw Consent: At any time for marketing communications

To exercise any of these rights, please contact us at info@deadoralivetechnology.com. We may require proof of identity to process your request securely.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyse site traffic, and deliver personalised content and ads.

Types of Cookies:
- Necessary cookies for website functionality
- Performance and analytics cookies (Google Analytics)
- Marketing and targeting cookies

You can control or disable cookies via your browser settings. Please note that disabling some cookies may affect website performance.

For detailed information, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or destruction. These include:

Secure servers and encrypted data transmission (SSL/TLS)
Access controls and regular staff training
Secure payment processing through Revolut Business
Regular security assessments

However, no internet or electronic transmission is completely secure. We cannot guarantee absolute security but commit to maintaining industry-standard protections.

10. International Transfers

Your data is primarily stored and processed within the UK. If we need to transfer data outside the UK or EEA (e.g., cloud service providers), we ensure adequate protections are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office.

11. Children’s Privacy

Our services are not directed at children under 13 years old. We do not knowingly collect personal data from children without parental consent. If you believe we have inadvertently collected data from a child, please contact us immediately for deletion.

12. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in law, technology, or our services. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or how we handle your personal data, please contact: